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Friday, September 16, 2011

Newbie Guide about On-page and Off-page Optimization


The search engine optimization is of two types basically
  • On-page Optimization
  • Off-page Optimization
On-page Optimization
This is the rules and processes of changing and making of the contents on your website so that this particular website is found by the search engine for knowing and picking of some specific keyword or keywords. The on-page contents or the factors which you are going to change are responsible or important for the improvement of your website ranking in order of picking of some good search engines should include, tags, title, alt tags, meta key words tags, meta description tags, header tags, and page contents.
The on-page factors or elements that you may need to change to improve your website’s positions in search engines like header tags, title Tag, page content, meta description tag, alt tag and meta keywords tag.

Off-page Optimization
That means what can be done by you with your website to optimize its utility for the search engine to pick that website to improve its ranking all together. Following are the things you should keep in mind to improve your web page offline.
  • The link anchor text should be used in the key words
  • You should start with the selection of keywords with testing and research.
  • You should not use the growth spikes which actually kill the changes of your ranking higher in the search engine optimization.
  • You should try to get linked with the sites which are already higher in rankings of the publishers
  • After doing off-page optimization, you shouldn’t hope things to start immediately. That doesn’t happen; you should wait from 1 to 9 months to see some results coming in your way.
  • There should be no reciprocal links in your website or there should be no link exchange at all if you really want to improve the ranking of your beloved website.

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